Tell us why we should choose you:
The personal statement is your opportunity to tell us about your suitability for the course(s) that you hope to study. You need to demonstrate your enthusiasm and commitment, and above all, ensure that you stand out from the crowd. Sometimes applicants are not interviewed, so this may be your only written work that the course tutor sees before making a decision: make sure it is organised and literate.

Make sure that your personal statement is your own work. Do not be tempted to copy another person's application materials, or download your personal statement from a website. There could be serious consequences to using other people's work.

Points to include:

• Why you have chosen the course(s) - this is particularly important when you're applying for a subject that you have not studied before.
• The reasons why that subject area interests you.
• Evidence that you understand what is required to study the course, eg if applying for IT courses, show that you know how technical the subject is.
• How your current or previous studies relate to the course(s) that you have chosen.
• Any activities that demonstrate your interest in the course(s).
• Why you want to come to West End College London.
• Details of jobs, placements, work experience or voluntary work, particularly if it's relevant to your chosen course(s).
• Hobbies, interests and social activities that demonstrate your skills and abilities.
• Details of non-accredited skills and achievement which you have gained.
• Positions of responsibility that you hold/have held both in and out of school, eg form prefect or representative for a local charity etc
• Attributes that make you interesting, special or unique.
• Whether you have any future plans of how you want to use the knowledge and experience that you gain.

        If you are an international student you may also include answers to:

• Why do you want to study in the UK?
• What evidence do you have to show that you can successfully complete a higher education course that is taught in English? Please say if some of your studies have been assessed in English.
• Have you had a position of authority or used your communication skills in any activity?